I bridge aesthetics and business strategy to transform complex challenges into elegant brand identities that drive trust and growth.
I work with founders who are building something they believe in completely, and need a brand that matches that conviction.
A beautiful logo is an asset, but an enduring brand is a market advantage. We bridge rigorous strategic positioning with meticulous visual execution to build brands that command immediate respect.
From foundational brand identity design to your primary digital flagship, we ensure that every creative touchpoint radiates prestige and strategic intent.
Services
Brand Strategy & Identity
For founders building a new venture or elevating an existing one. Includes brand strategy, logo systems, typography, colour architecture, and comprehensive brand guidelines.
From SGD 4,000
Digital Flagship
We translate your brand’s identity and prestige seamlessly onto digital touch points. Premium website layout, creative art direction, and digital systems that scale gracefully over time.
From SGD 8,000
Design Retainer
Dedicated, ongoing creative partnership and C-Suite design advisory for established brands needing agile, high-level design execution and continuous brand evolution.
From SGD 5,000/month (3 mths min.)
The Gentle Lion Design Process
1. Listen and Align
We deep-dive into your business goals, target audience, and market challenges to uncover your unique value proposition and edge.
3. Design and Refine
We translate strategy into high-end aesthetics, iterating thoughtfully until the identity or product feels effortless and authentic.
2. Strategy and Ideation
Before sketching and commencement of design work, we build the strategic north star and framework that informs every creative decision.
4. Launch and Handover
We provide production-ready assets, design systems, or guidelines to ensure seamless implementation across all touchpoints.
Who we partner with
Niche Luxury & Lifestyle
Brands that rely on deep sensory storytelling, subtle elegance, and a sense of calm sophistication.
Holistic Wellness
Founders of sanctuary spaces, products, and services. We translate your philosophy into visual systems that build deep trust and authentic connection.
Conscious Artisans
Businesses focused on conscious consumption, high-quality lasting goods, and reducing the noise of “disposable” culture.
Professionals & Advisory
Consultants, specialised firms, and practitioners looking to elevate their authority and match their visual footprint to their deep expertise.
We’ve worked with some of the best companies.
“The experience of working with Jade was both collaborative and exacting. A process of thoughtful iteration, underpinned by a level of precision and craftsmanship..”
Neil Ventura
Founder, Ventura Fine Jewellery
Let’s build something worth keeping.
I take on a limited number of projects at a time to ensure every partner gets my complete attention. If you’re ready to build a differentiated brand, let’s start the conversation.
Gentle Lion 