I work with founders who are building the next chapter of their business.
Together, we turn vision into enduring brands that communicate with clarity, build trust, and reflect the conviction behind the business.
Great brands do more than look good. They communicate trust, reflect ambition, and give confidence in what you’re building.
Through strategy, design, and digital experiences, we help founders turn vision into brands that reflect strategic intent, command credibility, and convey prestige.
Services
Brand Strategy & Identity
For founders building a new venture or elevating an existing one. Includes brand strategy, logo systems, typography, colour architecture, and comprehensive brand guidelines.
From SGD 4,000
Digital Flagship
We translate your brand’s identity and prestige seamlessly onto digital touch points. Premium website layout, creative art direction, and digital systems that scale gracefully over time.
From SGD 8,000
Design Retainer
Dedicated, ongoing creative partnership and C-Suite design advisory for established brands needing agile, high-level design execution and continuous brand evolution.
From SGD 5,000/month (3 mths min.)
The Gentle Lion Design Process
1. Listen and Align
We deep-dive into your business goals, target audience, and market challenges to uncover your unique value proposition and edge.
3. Design and Refine
We translate strategy into high-end aesthetics, iterating thoughtfully until the identity or product feels effortless and authentic.
2. Strategy and Ideation
Before sketching and commencement of design work, we build the strategic north star and framework that informs every creative decision.
4. Launch and Handover
We provide production-ready assets, design systems, or guidelines to ensure seamless implementation across all touchpoints.
Who we partner with
Niche Luxury & Lifestyle
Brands that rely on deep sensory storytelling, subtle elegance, and a sense of calm sophistication.
Holistic Wellness
Founders of sanctuary spaces, products, and services. We translate your philosophy into visual systems that build deep trust and authentic connection.
Conscious Artisans
Businesses focused on conscious consumption, high-quality lasting goods, and serving discerning audiences.
Professionals & Advisory
Consultants, specialised firms, and practitioners looking to elevate their authority and match their visual footprint to their deep expertise.
We’ve worked with some of the best companies.
“The experience of working with Jade was both collaborative and exacting. A process of thoughtful iteration, underpinned by a level of precision and craftsmanship..”
Neil Ventura
Founder, Ventura Fine Jewellery
Let’s build something worth keeping.
I take on a limited number of projects at a time to ensure every partner gets my complete attention. If you’re ready to build a differentiated brand, let’s start the conversation.
