Valentine’s Day Campaign

Discipline: Illustration, Art Direction
Client: SingTel, inSing.com

Overview

Spearheaded the visual direction and custom illustration suite for inSing.com’s editorial Valentine’s Day campaign—a curated multi-touch guide targeting high-intent readers searching for gift ideas, romantic dining, and date itineraries.

Impact & Execution

Designed a cohesive set of eye-catching digital banners and promotional assets tailored for web and social channels. The vibrant custom illustration style elevated brand recall, drove click-through rates across high-friction placement slots, and sustained reader engagement throughout the seasonal traffic spike.