STYL+ Beauty & Fashion Portal

Jul 9, 2014

—

in Branding, Design System, UX & UI Design

Discipline: Logo Design, Digital Guidelines, Responsive Website Design
Client: SingTel Digital Media

Redesigning how audiences discover and interact with digital lifestyle content.

STYL+ was designed as a curated digital portal bringing together the best in beauty, fashion, and lifestyle trends into a seamless, highly engaging web experience.

Key Focus Areas:

User-Centric Architecture: Streamlining content discovery across diverse fashion and beauty categories.
Visual Identity & Editorial Layout: Crafting a clean, modern aesthetic that elevates brand stories and editorial content.
Responsive Digital Experience: Ensuring fluid, intuitive navigation optimized across desktop and mobile devices.

Logo Design

I created a logo that is modern and contemporary, one that exudes confidence in its own straightforward, upfront personality.

This logo draws its strength from femininity. The “+” logo mark is a strong floral icon that ladies can immediately identify with.

UX & UI Design, fully mobile responsive

Designed the user experience and visual interface for STYL+, a digital beauty and fashion portal under inSing.com. The project focused on creating an intuitive, media-rich editorial destination that seamlessly bridged lifestyle content with consumer engagement.

Key Responsibilities & Outcomes

Conceptualized and designed full UI/UX web layouts for articles, curated trend guides, and brand features.
Structured complex lifestyle taxonomy to enable effortless content exploration and higher user retention.
Balanced commercial brand placement with an authentic, elevated editorial reading experience.