Gentle Lion

Author: Jade Pang

  • Curated Travel Guide App

    Curated Travel Guide App

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    by

    Jade Pang
    in ,

    An AppHackSG hakathon project – curated advice for traveling in one app

  • Your store on the web

    Your store on the web

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    by

    Jade Pang
    in ,

    Empowering SMEs to establish an effortless digital presence through scalable, user-centric web design. The Challenge: Transition offline small businesses online through an accessible, highly converting website template. Core UX Strategy: Engineered a seamless discovery loop to encourage organic exploration while embedding interactive touchpoints that give users an active voice. Measurable Impact: Boosted overall page views,…

  • National Geographic Campaign

    National Geographic Campaign

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    by

    Jade Pang
    in

    Discipline: Illustration, Editorial DesignClient: National GeographicTopic: Attraction, The Animal Mating GameMaterials used: Copic markers, gouache, water colour A series of vibrant illustrations created for Nat Geo’s new documentary. Using copic markers, gouache, and water colour paint, I explored themes of attraction, energy, pursuit, and chase through bold, expressive colour. The work was also adapted into…