Gentle Lion

Author: Jade Pang

  • Lyke

    Lyke

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    by

    Jade Pang
    in

    Logo Design, Brand Identity Brand identity design for Lyke, a shopping app housing quirky, cool buys for individuals who love interesting knick-knacks and hard to find design pieces. The logo shows a blossoming “♥” within the letter “y”. I went with a basic sans serif font, flat colours and a romantic yet playful pink—without introducing anything overly…

  • inSing Movies: New Look!

    inSing Movies: New Look!

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    by

    Jade Pang
    in

    Branding and facelift work for inSing.com Movies channel

  • inSing Movies Reviewer Badges

    inSing Movies Reviewer Badges

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    by

    Jade Pang
    in

    Discipline: IllustrationClient: SingTel – inSing.com Project Overview To increase engagement on inSing Movies, I designed a series of illustrated achievement badges for movie reviewers. Users unlocked milestones such as Newbie (10 reviews), Movie Lover (20 reviews), and Movie Expert (50 reviews), as well as special badges for expertise in genres like Action & Adventure, Romance,…