Gentle Lion

Tag: Digital

  • Valentine’s Day Campaign

    Valentine’s Day Campaign

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    by

    Jade Pang
    in

    Discipline: Illustration, Art DirectionClient: SingTel, inSing.com Overview Spearheaded the visual direction and custom illustration suite for inSing.com’s editorial Valentine’s Day campaign—a curated multi-touch guide targeting high-intent readers searching for gift ideas, romantic dining, and date itineraries. Impact & Execution Designed a cohesive set of eye-catching digital banners and promotional assets tailored for web and social…

  • Hailo Taxi: Chinese New Year Campaign

    Hailo Taxi: Chinese New Year Campaign

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    by

    Jade Pang
    in ,

    Discipline: Art Direction, IllustrationClient: Hailo For 15 days during Chinese New Year, Hailo Singapore ran a festive promotion by releasing a new discount code daily on its Facebook page, each limited to the first 288 redemptions. The campaign successfully boosted Facebook engagement, user growth, and daily app usage, while celebrating the festive spirit with customers.